Would you like to be successful?


Are you willing to pay the price of success?

Are you sure?

Go back with me to the summer of 1981.  We were sliding downhill into the worst recession that I ever experienced.  I’m 81 years old.

Chick-fil-A was in the midst of a huge giveaway sales promotion.  Every customer was given a scratch-off reward card that permitted everyone to get something free on their next visit.  

The customer response was overwhelming!

One of the most popular giveaway selections was our made-on-premises Lemon Meringue Pie. It was the most labor-intensive item on the menu.  The franchisees had employees working around the clock to keep up with demand.

The home office was flooded with franchisee calls about the problems, especially labor problems, the promotion was causing.

I sent them this message:

Wow! Don’t you agree that we have surely been blessed by the customers response to the First’n Best campaign?

Certainly, most of you would.  Those of you who agree may be shocked , as we were to learn that some of our folks are unhappy because they have too much business. When I find myself in a position where I am almost overcome by the amount of work necessary to accomplish a particular task, I like to remember a favorite scripture of mine:

Where no oxen are, the stable is clean: but much increase is by the strength of the ox.       Proverbs 14:4

 In other words, if you want to enjoy the increase (profit) of the oxen (business), then you are going to have to be prepared to shovel manure (work hard).  Obviously, with more oxen (business) there is going to be more manure (work).

 As for me, I have put on my gloves and my high rubber boots, and I am digging with the biggest shovel I can find!  How about you?

Are you prepared to pay the price of success?

How big is your shovel?

One of our franchisees responded with this message.

We received your note today regarding oxen and manure.  If you know of anyone who is cursing his oxen, we’ d be happy to take them off his hands.  Enclosed herewith, for your desk, is a scale model of the shovel we use. Now that’s a big shovel! Success is available to those who are willing to shovel manure–only those who are willing to shovel.

Enclosed was a miniature model of a Caterpillar front-end loader!

How big is your shovel?

—Jimmy Collins

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