Why do you tell those stories of when you were young?

That’s a question I enjoy answering.  When I write or speak, I want to do more than reach those who read or hear my message.  I want them to remember my main point or points.

Audiences have little interest in facts or details; they just want to know what, if anything, is worth remembering—they want to know the main points.

As we are fully aware, most of what is written and said is not worth remembering, so the audience is not usually expecting or prepared to remember very much if anything.

I direct my message of Creative Followership to audiences ranging from young adults to middle-aged folks.  I want to capture their attention and be sure I get the information into their minds and … see that it stays there.  To do that, I try to package my main points in simple true stories, primarily from my own experience.

Think about it, what has every living adult experienced? Young, middle-aged or seniors, we all recall those wonderful days of our youth. Yes, there were some bad days mixed in, but people really enjoy remembering the good times.

To convey my message to the audience and make the points register in their memory, my objective is for each person in the audience to picture himself/herself as the main character in my story.  If I can get that image in their mind, they will definitely remember the main points of the message for a long time.  That works because people do not remember what I say; they remember what they think about while I am talking.

They will remember because it’s no longer me telling the story, it is them living the story.  It becomes their story

When you read or hear my story, don’t you think of a similar situation from your life?  Of course, you do.  The details won’t be the same.  The setting will be different, but the outcome will be just as impactful.  You will not only be reading or hearing, but you will be living a virtual experience.

The younger I can paint the picture of the main character in a story or illustration, the greater the number of people in the audience who will virtually live the role of the main character.  My goal is to take the entire audience with me.

This practice works for me.  Why don’t you try it?

Pass The Story On….

—Jimmy Collins

P.S. Like this story?  Want to learn more? Check out Jimmy’s Stories on Amazon.  http://a.co/5wfFRaK